Retailer Spotlight:

We absolutely love – and not only because they are a retailer after our own hearts, selling all our favourite brands like See by Chloe, Lee, Cheap Monday, Tom Ford and Vivienne Westwood.  Nope, their background story is just so amazingly funny and their humour so self-deprecating (we love a store who refer to themselves as “the biggest fashion web portal that you’ve never heard of”), we can’t help but feel warm fuzzies.

Their back story – The word is, founder Victoria Bage was in the process of opening her first store when she found out her partner was having an affair with his secretary – one Sarah Coggles.  Long story short, she kicked him to the curb and named the new store after his mistress – a good reminder to him of the mistake he’d made, and even more so when the store went on to be a huge success for Victoria, winning awards left, right and centre.

The awards – Not only have they won award after award for their stylish store in York (including UK Fashion Awards Best Boutique 2008 and Drapers’ Designer Store of the Year on more than one occasion), they also nabbed the prize for ‘Best Independent Etailer 2009’ at the Drapers Etail Awards.  Good stuff.

The brands – As well as the ones mentioned above, stocks over 200 collections from well-known names alongside up-and-coming new designers.



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