First look at Sonia Rykiel undies for H&M!

First look at Sonia Rykiel for H&M

With not long to go until the launch of the much-anticipated Sonia Rykiel for H&M collaboration (which we told you about not so long ago), the first ads are starting to do the rounds and you can bet it will have whet many appetites for what is to come.  Judging from the above shot, featuring supermodels Lara Stone, Caroline Trentini and Anne Vyalitsyna, we can expect pink floral motifs in places we can imagine will not be be too clothing-friendly – forget VPL or Visible Panty Line… Visible Flower Bud Line anyone?  Guess we’ll just stick to wearing it in the bedroom then!

The lingerie line will swoop into 1,500 H&M stores on December 5, 2009 and will also be available in the main Sonia Rykiel boutiques.

In the meantime, you can shop the SONIA RYKIEL and SONIA BY SONIA RYKIEL labels here.


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Filed under Ad campaigns, Fashion News

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